Senior Product Designer
Ask Fluent
Ask Fluent
Real-time answers to complex shipping questions
Real-time answers to complex shipping questions
Real-time answers to complex shipping questions
Senior Product Designer
Senior Product Designer
Timeline 8 Weeks
Timeline 8 Weeks
Context
Context
1,800+ manual tracking queries per quarter
Same shipment checked 3–4 times
Data scattered, answers delayed
Simple questions, complex paths
No single source of truth for logistics data
1,800+ manual tracking queries per quarter
Same shipment checked 3–4 times
Data scattered, answers delayed
Simple questions, complex paths
No single source of truth for logistics data
Constraints
Constraints
AI mapped to real product actions
Phased rollout – existing users first
6-week build, exec-level visibility
Responses required uses real-time data
Built around what users actually ask
AI mapped to real product actions
Phased rollout – existing users first
6-week build, exec-level visibility
Responses required uses real-time data
Built around what users actually ask
Ask Fluent homepage — single prompt with suggested queries to reduce blank state
Ask Fluent homepage — single prompt with suggested queries to reduce blank state
Conversational AI interface — natural language queries returning structured logistics data
Conversational AI interface — natural language queries returning structured logistics data
Operational dashboard context — AI responses surfaced alongside live shipment data
Operational dashboard context — AI responses surfaced alongside live shipment data
Outcomes
Outcomes
565 AI queries in 30 days
Peaking at 48 in one day
15 unique users on peak day
Multi-step tracking, one query
41 suggested actions clicked
565 AI queries in 30 days
Peaking at 48 in one day
15 unique users on peak day
Multi-step tracking, one query
41 suggested actions clicked
Iterations
Iterations
Additional file upload types
Speech input — hands-free
Search and filter chats
Sharing chat information
Expand chat history
Additional file upload types
Speech input — hands-free
Search and filter chats
Sharing chat information
Expand chat history