• Faster issue triage
• Reduced reliance on carrier event logs
Role:
Fluent Cargo
2025
Key information was buried in carrier event logs, making it difficult to quickly understand what had changed or what required attention.
Users had to interpret inconsistent terminology, scan noisy updates, and move between tools to build a complete picture of shipment status.
Reframed the dashboard as an operational surface rather than a static summary.
Designed an activity-driven interface that surfaces shipment updates and external disruptions in a single stream, using structured, ID-first language (Container / AWB → state change).
Separated concerns between owned shipments and external alerts, introduced normalised lifecycle states, and added lightweight attention cues to highlight new or at-risk items.
Layered AI as a query interface over this system, allowing users to ask natural language questions and receive structured, actionable responses without navigating multiple tools.
"Rod’s been responsible for a huge volume of Envato's product and marketing design over more than a decade creating beautiful visual campaigns that helped generate millions for our community."
"Rod was fantastic to work with. He has an extremely creative and unique design approach which was consistently impressive. He's also fantastic to work with, bringing a fun energy to the team."
