Envato Trendsetters
Content Envato Trendsetters
Role: Senior Digital Designer
Duration: 6 months
Company: Envato
Industry: Telecommunications
98%
Disconnection requests met.
52.3%
Successful disconnections
29.3%
Discover & Define
In early 2019, the Envato marketing team wanted a new campaign to highlight newer Envato contributors and brand new items gaining traction across their marketplaces. They sought a different approach from their usual style, preferring something more illustrative and photo-based but not overly polished.
Design & Develop
The task was to create a campaign with a handmade, frame-by-frame look and feel that would be fun and over-the-top, resembling a fashion show showcasing the latest trends all at once.
Deliver & Measure
Collaborating with the email marketing team and the broader marketing team at Envato, the person in question produced numerous hand-drawn backgrounds and patterns. They implemented a bright color palette and executed custom animations to achieve the desired look for the campaign.
Learning & Impact
The design trendsetters campaign was successful, resonating well with the target audience of digital creatives and buyers of new items on the Envato marketplaces. The creative direction was rolled out across various marketing platforms, mainly email and social channels, and the project was deemed a success all around.
98%
Disconnection requests met.
52.3%
Successful disconnections
29.3%
Top reason relocation
