Envato Mystery Sale
Content Mystery Sale
Role: Product Designer
Duration: 6 months
Company: Belong
Industry: Telecommunications
98%
Disconnection requests met.
52.3%
Successful disconnections
29.3%
Discover & Define
In April 2017, the task was to design and lead the creative direction for an email sales campaign at Envato. The campaign, previously known as "Five Days of Discounts," needed a complete overhaul in format and creative approach. The objective was to make the campaign more engaging by introducing an element of mystery and surprise for the audience.
Design & Develop
The main goal of the project was to boost online sales of various Envato marketplace items and attract new customers from agencies, email list subscribers, and online businesses. The challenge was to build a creative direction centered around the concept of "mystery." To meet the challenge, I collaborated closely with the marketing team and came up with the idea of "cyber secret agents." This concept formed the foundation of the creative direction for the email campaign.
Deliver & Measure
By implementing the new creative direction with the theme of cyber secret agents and incorporating the element of mystery, the email sales campaign achieved its objectives. It increased online sales of Envato marketplace items and successfully acquired additional customers from the target audience.
Learning & Impact
In summary, during April 2017, I took on the responsibility of redesigning and leading a creative email sales campaign at Envato. The project aimed to boost online sales and attract new customers by infusing an element of mystery. To achieve this, I collaborated with the marketing team and introduced the concept of cyber secret agents, which resulted in a successful and engaging campaign.
98%
Disconnection requests met.
52.3%
Successful disconnections
29.3%
Top reason relocation
