Unplanned Outages

Reducing customer confusion during broadband outages

Product Designer

Timeline 8 Weeks

Unplanned Outages

Reducing customer confusion during broadband outages

Product Designer

Timeline 8 Weeks

Context

Context

  • Customers lacked clear outage visibility

  • Lack of outage status updates

  • Support flooded with unanswerable calls

  • No proactive way to reach affected customers

  • Increased support demand

  • Agents blind to outage status in real time

Constraints

Constraints

  • No control over outages

  • External nbn infrastructure

  • No real-time outage infrastructure

  • Dependent on support systems

  • Design for customers and support agents

  • Cross-platform — web and mobile

Mapping outage communication flows across customer and agent touchpoints

Mapping outage communication flows across customer and agent touchpoints

Outage status page real-time visibility for customers during network incidents

Outage status page real-time visibility for customers during network incidents

Mobile-first design prototyped for testing across customer and agent journeys

Mobile-first design prototyped for testing across customer and agent journeys

Outcomes

Outcomes

  • 66.4% reduction in customer calls

  • Enabled faster access to outage information

  • Reduced customer uncertainty during outages

  • Created reusable outage communication patterns

  • Faster awareness, lower support dependency

Iterations

Iterations

  • Real-time outage tracking

  • Outage restoration countdown

  • Push notification escalation

  • Estimated restoration timelines

Copyright Rodney Blackney All Rights Reserved

Copyright Rodney Blackney
All Rights Reserved